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Meet the Faculty

Dae-Young Kim

Dae-Young Kim, Ph.D.

Assistant Professor

Education

  • Ph.D., Hospitality and Tourism Management, Purdue University
  • M.S., Hospitality and Tourism Management, Purdue University

Research

  • Information Technology
    • Information search behavior on tourism Web sites.
    • Emerging technologies for use in hospitality and tourism marketing.
    • Web site evaluation.
    • E-commerce.
    • Building Web site brand equity and personality.
  • Hospitality and Tourism Marketing
    • Destination marketing.
    • Customer loyalty.
    • Satisfaction and service quality.
    • Relationship marketing.
    • Market segmentation and target marketing.
  • Advertising and Consumer Behavior
    • Persuasion (effective ways to persuade consumers through channel distribution).
    • Channel effectiveness.
    • Consumer attitudes toward Web advertising.
    • Gender differences.
  • Convention and Meeting Management
    • Convention and event planning.
    • Web site effectiveness in convention industry.
    • Meeting planner information search behavior.

Teaching

  • HRM 1043, Introduction to the Hotel and Restaurant Industry
  • HRM 3273, Hospitality Sales and Marketing
  • FS 8085, Problems in Food and Hospitality Systems